Style Guide
Diamond Shapes Guide
Each shape has its own character — its own way of catching light and telling a story. A quick look at every cut we offer.
Diamond Shapes
Find Your Shape
Nine cuts, one that feels like you.
Round
The most brilliant cut. Timeless on every hand.
- Sparkle
- Maximum
- Setting
- Solitaire, halo
- Best on
- All hands
The most versatile choice for any setting.
Shop RoundOval
Looks larger and lengthens the finger. Round-like sparkle for less.
- Sparkle
- Very high
- Setting
- Solitaire, halo
- Best on
- All hands
Look for no bow-tie. We check every stone.
Shop OvalHeart
Bold, romantic and unmistakably intentional.
- Sparkle
- High
- Setting
- Solitaire, bezel
- Best on
- All hands
Best at 0.75ct and above.
Shop HeartRadiant
Cropped corners with brilliant sparkle.
- Sparkle
- Very high
- Setting
- Halo, three-stone
- Best on
- All hands
The most sparkly rectangular cut.
Shop RadiantCushion
Soft corners and a warm, vintage glow.
- Sparkle
- High
- Setting
- Halo, vintage
- Best on
- All hands
A halo adds extra sparkle.
Shop CushionMarquise
The most elongated cut, with the largest face-up look.
- Sparkle
- High
- Setting
- East-west, halo
- Best on
- Shorter fingers
Ideal length-to-width: 1.85–2.10.
Shop MarquiseEmerald
Long, mirror-like flashes. Quiet, confident luxury.
- Sparkle
- Moderate
- Setting
- Solitaire, bezel
- Best on
- Longer fingers
Shows flaws easily. Choose VS1 or higher.
Shop EmeraldPrincess
Sharp square lines with near-round sparkle.
- Sparkle
- Very high
- Setting
- Solitaire, channel
- Best on
- All hands
Choose corner prongs to protect the tips.
Shop PrincessBaguette
A slim, straight-edged step cut. Clean, architectural lines.
- Sparkle
- Moderate
- Setting
- Solitaire, three-stone
- Best on
- All hands
Also popular as side stones.
Shop BaguetteAt a Glance
Shape Quick Comparison
Every cut, side by side.
| Shape | Sparkle | Best For | Finger Effect | Price vs Round |
|---|---|---|---|---|
| Maximum | Everyone | Neutral | Baseline | |
| Very high | Modern, feminine | Elongating | 10–15% less | |
| High | Romantic, symbolic | Neutral | 15–25% less | |
| Very high | Versatile, bold | Mildly elongating | 20–30% less | |
| High | Romantic, vintage | Neutral | 20–30% less | |
| High | Dramatic, maximalist | Very elongating | 25–35% less | |
| Moderate | Bold minimalist | Elongating | 25–35% less | |
| Very high | Modern, geometric | Neutral | 15–20% less | |
| Moderate | Clean, minimalist | Elongating | 30–40% less |
Price differences are approximate and vary by carat, colour and clarity.